Backed by a record of success that saw the company supply engines for five consecutive driving champions—from 1987-1991—Honda will return to the world of Formula One racing for the 2015 season. Notably, it will do so in partnership with the same chassis developer behind prior title-winning efforts: McLaren.
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If you happen to miss this summer’s Honda Civic Tour—headlined by Maroon 5—you can still connect with the automaker during the 2013 concert season thanks to an encore effort from the brand that once again stars the Civic. Continuing its long-time support for new music, the Civic will sponsor three more of the country’s top music festivals during 2013:
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The best-selling compact car in the country last month just added another significant advantage for customers. The NHTSA awarded the 2013 Honda Civic Sedan with a 5-star overall vehicle score in its New Car Assessment Program. The Civic Sedan previously earned the new Top Safety Pick+ designation from the IIHS, and the 2013 Civic Coupe also doubled up on those safety honors, making Honda the only automaker to offer a small-car family with both awards in its resume.
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The Honda CR-V set an all-time April sales record last month, becoming the best-selling crossover in the country on the strength of 26,519 deliveries. That performance represented an increase of 12.2 percent as compared to the same month in 2012. But the award-winning crossover also was just one of six Honda vehicles to see double-digit sales gains last month, as the brand’s lineup continues to build momentum one third of the way through the 2013 selling season. In fact, Honda division sales have grown in three out of four months so far this year, which has resulted in a 5.2 percent sales boost and 419,798 deliveries.
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Already helping folks save energy when they leave the house, American Honda is now ready to do the same in the house—by breaking ground on the Honda Smart Home US on the campus of the University of California, Davis.
“As an academic leader in sustainability research, UC Davis is proud to be the site of this innovative research home, which will take us to the next level of energy research and deployment,” said Nicole Woolsey Biggart, director of the university’s Energy Efficiency Center. “We are excited by the opportunity for our scientists to test new ideas for integrated and commercially viable carbon-reduction technologies.”
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It’s been a busy week for Honda’s racing efforts, as the company recently announced two major motorsports partnerships and saw its engines power two race winners at the Toyota Grand Prix of Long Beach (in California).
It all started right before the Grand Prix weekend, when American Honda’s racing department—Honda Performance Development (HPD)—signed former Indy 500 winner Gil de Ferran to be its technical consultant and advisor. The partnership represents a reunion of sorts, since de Ferran relied on Honda power for his victory at Indianapolis, back-to-back driving championships in the former CART series, and the 2009 LMP1 title in the American Le Man Series. He also served as director of Honda’s Formula 1 team from 2005-2007.
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Saying that it “impresses as one of the most powerful and energy-efficient EVs available,” the experts at KBB.com have named the 2013 Honda Fit EV to their list of 10 Best Green Cars of 2013. This only makes sense, since the all-electric Fit offers the highest EPA marks of any EV in the country: 132 MPGe city/105 MPGe highway/118 MPGe combined.
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With the brand-new Accord Plug-in Hybrid already on sale and a “traditional” Accord hybrid on its way, Honda has caught up to its archrival Toyota as the auto brand with the most hybrid car models on sale in this country.
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Honda’s duo of dedicated hybrids—the CR-Z and Insight—target two different kinds of customers, but they do have something in common (beyond their superior fuel-economy grades): They were both chosen as among the 2013 Top 10 for Teens by the United Services Automobile Association (USAA). Now in its second year, the annual rankings are based on factors like safety, reliability and insurance costs, and are limited to vehicles priced under $25,500.
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Honda wants you to race. Or at least follow its race cars.