Backed by three individual segment winners, Honda was recently honored as the top-ranked mainstream brand in the 2014 ALG Residual Value Awards. Notably, this was the second year in a row that Honda claimed the prize, and a three-peat isn’t out of the question for 2015.
After all, according to Eric Lyman, vice president of Editorial for ALG: “Honda used solid fundamentals to earn its second consecutive mainstream brand award. The brand’s lack of fleet, lowest-in-industry incentives and quality reputation make it a continual frontrunner in the battle for best residual values.”
In the vanguard for Honda this year were:
- Honda Accord, with its second straight victory in the Midsize Car class
- Honda Odyssey, leading all Minivans in Residual Value for the third consecutive year
- Honda CR-V, claiming its first Residual Value Award in the Compact Utility Vehicle segment
American Honda’s luxury division also was honored with a 2014 Residual Value Award for the 2014 Acura RDX. The vehicle repeated as the study’s top Premium Compact Utility Vehicle, with the Acura lineup rating No. 2 overall among premium brands.
Further, while that Honda trio was being recognized for their ability to retain their value three years after purchase, four more Honda products were being honored for resale value by Kelley Blue Book. Per the KBB.com website, the 2014 Honda Accord, Honda Accord Plug-in Hybrid, Civic Si and CR-V all earned Best Resale Value Awards this year.
Which is no surprise to Michael Accavitti, senior vice president of automobile operations at American Honda, who said that: “Providing long-term value for our customers is a top priority at Honda. Honda’s commitment to retail sales leadership through top-quality, well-equipped vehicles is a major differentiator for our brand that will pay dividends to our customers for years to come.”
Written by Charles Krome.
Photo courtesy of Honda.