Honda is experiencing high demand for light trucks and crossovers and can’t seem to keep up. Inventories of the CR-V, Odyssey, Pilot, and Ridgeline, are reportedly beginning to dwindle due to growth across the industry.
In total, the industry has experienced an increase in light-truck sales by about 24 percent in the month of April. As as result of this boost, light-truck inventories for Honda as well as other automakers are down.
“That seems to be growing for us and the industry. Demand seems to be stronger than the car side.” said Honda’s Executive VP John Mendel in an interview at the Moving Ahead sustainable-transportation conference. Honda and Acura combined, posted a 33% gain in April when compared to April of 2009 in U.S. truck sales.
Although increasing demand for new vehicles is certainly a welcomed development at dealerships across the country, Mendel was quick to caution dealers as the industry hasn’t fully rebounded just yet.
“Don’t go silly. It feels good, but don’t lose sight of the fact that we’re not where we were.”
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