Tag Archive for 'honda dealers'

Honda’s Creative Streak

Creativity goes a long way when it comes to automotive advertising, and Honda is not averse to producing truly distinctive marketing and advertising campaigns. Although Honda vehicles are often conservative in styling and even performance, their vehicles are among the best built in the world and are increasingly offering advanced technology that produce stunning results in comfort, safety, and efficiency. That being said, even with some models that border on boring, Honda still manages to have personality.

An example of Honda’s unique and varied advertising direction is the selection of ads below. The first of which is perhaps one of the automaker’s most famous commercials. Reportedly the commercial is done without computer graphics and required 606 takes to produce. In addition, the commercial is fairly long at two minutes in length and aired only in the UK as it depicts the European-spec Accord.

But North American drivers have seen their fair share of Honda ads as well. The Honda “Element and Friends” commercials were a great example of the unique character embodied by the Element crossover, and has appealed to a specific demographic who fell in love with the diverse personalities and characters. Even at Charlotte Honda dealers, new drivers were drawn to the Honda Element following this series of commercials, which were combined with billboards and radio ads.

Among the latest Honda commercials to hit the airwaves is the “Water Fight” ad introducing the Honda FCX Clarity fuel cell vehicle. This commercial is a great example of Honda’s commitment to being at the forefront of developing environmentally friendly auto technology. Although the FCX will only be available for lease in Los Angeles, other regions around the country are eagerly anticipating this eco-friendly vehicle including Shreveport Honda who has seen a steady demand for hybrid models.

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Honda’s Design Direction

Honda Pilot Design

Honda Pilot Design

The new Honda Pilot’s design is all about functionality. Features that were recently revealed show that the all-new Honda SUV is bigger, with more versatility, and even more power and better fuel efficiency than before. But the Pilot could also be an indication of the design path that Honda is taking.

With the 2009 Pilot, Honda went for a design scheme that is some conservative while certainly make the Pilot look a little more SUV-like than its predecessor. In addition, other Honda vehicles have also stayed conservative in terms of design, while competing models from Nissan and Toyota have been getting curvier and sportier. The new Accord is one example. Although it’s handsome, it’s a stark contrast to the new Nissan Altima for example.

Style does seem to count when it comes to auto sales despite Honda’s simple corporate design pattern. A perfect example is the new Chevrolet Malibu which had a much improved midsize sedan that has invigorated sales that previously have slumped. Even in the premium segment however, where Louisiana Honda dealers have noted that buyers are often aggressively searching for more stylish vehicles, Acura vehicles like the all-new TL sedan have also been styled very conservatively. That being said, the new TL and MDX are more aggressive than the models they replace, even though they may not be more stylish than some of their competitors. Another point of view, commonly found among Used Cars Elizabethtown shoppers, is that the conservative design of Honda models simply age better over time than other models.

The conservative designs that the Honda has pursued with recent vehicles may turn off some buyers that want a vehicle that stands out more from the competition when it comes to looks, but many buyers including those at Honda Louisville Kentucky like the timeless styling cues. However, Honda has always provided more substance with style and buyers are well aware of Honda’s renowned build quality says Honda Service Shreveport where most Honda buyers come simply for routine maintenance. With buyers still flocking to Honda dealers to get their hands of versatile reliable vehicles that hold their value better than most vehicles, the formula seems to be working well for Honda.

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